Digital Marketing includes the whole digital presence of a company or a product. Including the website and content of it, the social media, the online reviews, the online brochures, the advertisements etc.
The usability of the website or of the application that will ultimately determine whether a visitor will become a customer (more about usability optimisation).
Display of your website on Google search results using specific keywords without paying Google (more).
Initial setup and management of social media
By sending informative emails (newsletter) that are designed to promote a product or service.
Targeted advertisements using specific criteria like geolocation, age, gender, interests etc.
Enabling a business to continuously motivate the public without geographical restrictions.
Advertisements that are displayed on users based on specific keywords and geolocation criteria.
Display of advertisements s on approximately 2 million websites based on the relevance of the content and on other filters.
Ads on Google are using pay per click, which means that if someone clicks on your ad on any site in the Google network, an amount will be paid by Google to the site that the click occured.